Lady Calla

Lady Calla HighLine

It was always my intention to do a street intervention with one of the dresses from the BBG gig and so i met with actor and playwright Miranda Huba and we developed a strategy for bringing Lady Calla to Manhattan. BBG supported this project by providing a small crew to document and deal with logistics. The aim was for Lady Calla to ask New Yorkers where she could find sustainable fashion. After interacting with garden visitors, she took the subway from Brooklyn to the Meat Packing District and then took a stroll down the new High Line Park. New Yorkers are bombarded with promotional gimmicks all the time and so they are quite jaded but we did manage to chat with people, who were not fazed by this woman dressed in live plants asking them where the best stores for sustainable products were. We went by some big designer stores like Alexander McQueen but the heavy security at the door kept us and our cameras out. Instead Madame Calla had fun interacting with the window displays. Many thanks to videographer Catherine Tyc for her support and Kate Blum for her boundless energy. As Miranda, Cat and i took the subway back to Brooklyn, i felt so fortunate to have teamed up with these talented women: Cat is working on a documentary called Swap about fashion and identity and Miranda wrote a play called House of Kosa which examines the intimate relationships within a fashion house.

Lady Calla in front of Alexander McQueem

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